I read an article this morning that spoke about how beneficial it is to your search engine optimisation to have domain names that contain the keywords you’re focusing on. They call them Exact Match Domains. These are often difficult to get as popular keywords have already been registered, that said, we managed it with our domain UnlimitedDataBackup.com which immediately ranked very highly for that term. Apparently, if you can’t get the EMD you want, try adding a suffix to the end (like we did for our voip-uk.us domain below) as Google can work-out what you mean.
Domain names are quite cost effective to register so we registered the following…
Each of these domains redirects to an appropriate page on our main MBMLtd.co.uk web site.
EMD names are certainly interesting option for SEO. We’ll have to see what happens.