img not found!

Are you letting future custom walk out of the door?

Clients and Customers now expect to log on to free, good quality and fast WiFi when they enter Retail or Office locations. If you’re not providing this free WiFi, your competitors are. Customers are also willing to swap their contact details for the use of your free Internet facilities and you can use this valuable information to proactively market to them.

MBM's WiFi solution

MBM has a WiFi solution that will enable you to provide a quality service to your customers and allow you to collect data that would otherwise literally walk out of the door! MBM Technical Director Jason Timmins explains how ProWifi came about.

 

“We’ve been supplying high quality managed WiFi to hotels and businesses for years, but we noticed that smaller venues also offer WiFi and that this WiFi is often really poor quality. Almost every café, restaurant, bar and pub we visited had WiFi set up like you’d have at home. Connecting involved simply being given a WiFi code. WiFi like this gives nothing back to the venue owner as no customer data is capture. It’s also insecure as customers could see and hack each other. There’s also no control over the type of content that can be viewed and one user could consume the entire Internet connection.

 

We created ProWiFi to address this situation. Now, small venues can buy a WiFi solution online which connects to their existing Internet router and is preconfigured straight out-of-the-box. The venue owner simply screws the WiFi box to the wall and plugs it in, providing the venue with a simple but affordable managed WiFi solution. Customer data is easily captured and automatically added to a marketing mailing list. Users are protected so they cannot see each other’s data and access. Websites are filtered and blocked to prevent unsuitable sites being accessed in public areas. Usage limits are set to ensure that no one user ruins the WiFi service for other simultaneous users. It’s a major step forward!

 

At MBM we strongly feel that WiFi is particularly important to small venues. Cafés, for example, need good quality WiFi to draw in business customers. Restaurants need safe WiFi to amuse bored kids. And bars need reliable WiFi so people can ‘check-in’ and update their social media.”

 

Businesses interested in finding out more can visit www.ProWiFi.co.uk or contact the MBM Sales team on 01902 324494

Wi-fi In-flight a threat warns report

Technology News – The Guardian warns of possible security breech with the introduction of in-flight internet

Hackers on commercial flights could now bring down the plane they are on by using the on board Wi-Fi, a US government watchdog has warned.

wifi Coffee CupThe US Government Accountability Office (GAO) does not suggest it would be easy to do but it points out that as airlines and the Federal Aviation Administration attempt to modernise planes and flight tracking with internet-based technology, attackers have a new vulnerability they could exploit.

The GAO says: “Modern aircraft are increasingly connected to the internet. This interconnectedness can potentially provide unauthorized remote access to aircraft avionics systems.”

The report highlights the fact that cockpit electronics are indirectly connected to the passenger cabin through shared IP networks. The connection between passenger-accessible systems and the avionics of the plane is heavily moderated by firewalls, but information security experts have pointed out that firewalls, like all software, can never be assumed to be totally infallible.

“Four cybersecurity experts with whom we spoke discussed firewall vulnerabilities, and all four said that because firewalls are software components, they could be hacked like any other software and circumvented,” explains the office.

“According to cybersecurity experts we interviewed, internet connectivity in the cabin should be considered a direct link between the aircraft and the outside world, which includes potential malicious actors,” the report adds.

The Federal Aviation Administration does not currently verify the cybersecurity of a new airliner before certifying it for scope, although it “currently issues rules with limited scope, called Special Conditions, to aircraft manufacturers when aircraft employ new technologies where IP interconnectivity could present cybersecurity risks”.
Advertisement

The report praises the FAA for the steps it has taken to get its cybersecurity policies in order, but says that “opportunity exists for further action”, and particularly highlights as a cause for concern the fact that cybersecurity responsibility is split over multiple FAA offices.

A worst case scenario is that a terrorist with a laptop would sit among the passengers and take control of the airplane using its passenger Wi-Fi, said Rep. Peter DeFazio, an Oregon Democrat on the House Transportation and Infrastructure Committee who requested the investigation.

“That’s a serious vulnerability, and FAA should work quickly” to fix the problem, DeFazio said.

slidethreeThe GAO released a separate report last March that determined the FAA’s system for guiding planes and other aircraft also was at “increased and unnecessary risk” of being hacked.

One area of weakness is the ability to prevent and detect unauthorised access to the vast network of computer and communications systems the FAA uses to process and track flights around the world, the report said. The FAA relies on more than 100 of these air traffic systems to direct planes.

In January 2015, the GAO praised the FAA for taking steps to protect air-traffic controllers, but warned that “significant security control weaknesses remain that threaten the [FAA’s] ability to ensure the safe and uninterrupted operation of the national airspace system”.

Build your List – A direct side-effect of house Wifi

We’ve all been in coffee shops, pubs, restaurants, fitness clubs and other public places and tried to log on to a guest wi-fi. Do you take notice of what information you have been asked for ? Date of Birth ? Email address ? Physical address ? – all these items enable the receiving establishment to build a picture of you. The next time you login you may be asked for another piece of information – for instance anniversary or maybe occupation. The time after a different piece of information.

wifi Coffee CupAll this information can be used to build a picture of your visitors and better than that the information can enable some targeted marketing to be formulated – for instance special occasion discounts or offers for certain age groups.

By giving something (information) in exchange for something free (Wi-fi) visitors will tell you so much more than you could gain for traditional methods such as surveys or paper based application forms.

At MBM we are experts in information gathering and can manage this operation for you. Interested in finding out more ? Contact us and we will be happy to put you in contact with an Engineer – not a salesman!slidethree

Your Clients expect WiFi

We have all been to venues where there are ‘follow-us’ signs for the latest Social Media platform or offers to win the latest i-pad in exchange for your contact details. The fact is increasingly people are expecting to be able to access the internet from all kinds of places from Coffee shops to supermarkets and if you are in the entertainment business (pubs clubs hotels etc) its quite frankly a must have.

So why would you give away free WiFi ? Lots of reasons but we thought we would pull a few together in our latest blog. slidethreeWiFi allows businesses such as cafes, pubs and restaurants to attract customers which they would not have attracted in the past. From experience we all know that sitting alone in a café or bar is an awkward experience and discourages us from  sitting alone on a regular basis.In a recent poll 53% of people surveyed would be happy to sit alone in a cafe if WiFi was available. Free WiFi access helps people connect with friends online and removes the stigma of sitting alone. Using social platforms like Foursquare or Swarm may even bring their friends and connections to your venue.

WiFi networks require a registration process for new users. This process requires new users to supply basic details in order to create an account, this could include name, age, gender and email address. You could even request additional details as people login for a second time thus building a profile of your users that will allow you to better target their needs next time they attend – Birthdays are an easy one – an offer to bring 10 friends in exchange for a welcome drink or maybe a Birthday cake is good business!

wifi Coffee CupPeople base their decisions on which venue to chose on many criteria. Free WiFi is one of those criteria having the service will help differentiate your business from your competitors

Installing a WiFi Hotspot does not involve the costs that some businesses would imagine for example a business will spend a huge amount on a television subscription to play the latest football matches to attract customers yet many companies (including MBM) will supply the WiFi dish for FREE (with a small installation cost). Managing the collected  data collected can also be a daunting prospect but here at MBM for a monthly management fee of around 50p per day we will work with you to collate your data for you to use in future targeted campaigns.

logo_RGB_squareInterested ? Speak to Nigel at MBM today. You need customer WiFi and our solution doesn’t cost the earth.

 

Are you letting Business Walk out of your Door?

How often now do you check if a venue has in-house wi-fi ? From fast food outlets, Pubs, takeaways, shops and even church halls have their own in house platforms for you to login to.

Offering Wi-fi to customers of your business is highly beneficial more so in a retail or leisure/entertainment environment. Businesses can also offer guest wireless access from a private office which is ideal for contractors, visitors or associates working on-site.

wifi Coffee CupIt’s important that your business WiFi is kept separate from guest and visitor WiFi and encrypted to ensure they don’t access your wireless traffic.

Offering Free WiFi will encourage users to take your offering in exchange for their contact details.

MBM can offer you a package solution and are happy to help you implement a solution which will be a perfect fit all around.

Talk to MBM today and join thousands of businesses benefiting from this provision.

Free guest wifi is more important than Coffee!

So says one of our Facebook Fans – so think about the total service that you offer visitors to your premises.

Offering your customers the ability to connect their mobile devices to your wireless internet can be highly beneficial, especially if you work in a retail or leisure environment.

Businesses can also offer guest wireless access from a private office which is ideal for contractors or associates working on-site.

NIgel_Mills_MBMNigel Mills, managing director of MBM, advises businesses to keep their business WiFi separate from guest and visitor WiFi and encrypt it to ensure customers don’t inadvertently access your wireless traffic. He suggests businesses might also want to consider guest users accepting Terms of Service before allowing access to the Internet or impose time limits or bandwidth limits. The guest gateway can also be used to capture useful information such as name and Email address which can be used for marketing purposes at a later date.

Need reliable WiFi for your business?

Want secure WiFi for guests & visitors?

Unsure how to set it up & manage it?

MBM can guide you through the WiFi maze and ensure your business is set up securely and has the right hardware for your needs and provide ongoing support. Call us on 01902 32 44 94

Our Office Hours

contact

Do you have any questions?